How Boeing Lost Its Way

15 315 Weergaven 1,6 mln.

Boeing is an American institution. But one year after the grounding of the 737 Max, the company's stock has fallen by almost 50% and its future is anything but certain. So what were Boeing's failures in the aftermath of two tragedies in which the flawed plane crashed, killing 346 people, and can Boeing regain its elite status in U.S. aviation once more?
#Boeing #Aviation #Transportation
The Breakdown showcases rise-and-fall stories from the modern business world, told through the lens of Bloomberg reporting. Episodes look at what contributed to not only the success of a business or organization, but also the turning point at which the fall began. Prior stories covered include the NRA, Hertz, WeWork, Boeing, Kodack and many more. See the full series: nllike.info/soft/PLqq4LnWs3olWs0miiytL-wndnY0TXNnSf.html
--------
Like this video? Subscribe to Bloomberg on NLlike: nllike.info
Become a Quicktake Member for exclusive perks: nllike.infojoin
Bloomberg is the First Word in business news, delivering breaking news & analysis, up-to-the-minute market data, features, profiles and more: www.bloomberg.com
Connect with us on...
Twitter: business
Facebook: bloombergbusiness
Instagram: bloombergbusiness

Reacties

  1. Bloomberg Quicktake
    Bloomberg Quicktake
    27 dagen geleden

    We have some exciting news! We’re launching channel Memberships for just $0.99 a month. You’ll get access to members-only posts and videos, live Q&As with Bloomberg reporters, business trivia, badges, emojis and more. Join us: nllike.infojoin

    1. Maloyo
      Maloyo
      13 dagen geleden

      I wondered why there was so many commercials in the first half of this video. Now I know.

  2. Hugh Gordon
    Hugh Gordon
    8 uur geleden

    There are still companies using this as a shareholder ideal? Why?

  3. Hugh Gordon
    Hugh Gordon
    8 uur geleden

    Money .... the root of the deaths of many?

  4. Jasmen Loke
    Jasmen Loke
    18 uur geleden

    Who designed the software?

  5. Takumi Fujiwara
    Takumi Fujiwara
    Dag geleden

    2:14 "there's simply no precedent, in aviation, for a plane this important to be ground this long...." (Comet coughing in the corner)

  6. holylingus
    holylingus
    Dag geleden

    Simple all leading managers, board managers etc. of Boing at the time the MAX was developed and in use should be rounded up and executed and their heads should be display publicly at boings head quaters as a reminder that money is not more important than life.

  7. CrimsonSnow
    CrimsonSnow
    Dag geleden

    The could've just put the gear higher and placed the engine at the same place ._.

  8. Jeffrey Pierson
    Jeffrey Pierson
    Dag geleden

    "If it's not Boeing, I'm not going," used to be a common phrase. You don't hear it much anymore. I contend it is the failure of management. Since Boeing purchased McDonnell Douglas, but kept their management, it has been a slide toward the same result as McDonnell Douglas. Boeing corporate headquarters used to be in walking distance of the military airplanes and commercial airplanes. The management worked on the line. Engineers became managers and then executives. The management understood the consequences of pushing cost savings over safety. This changed with the purchase of McDonnell Douglas. Stonecipher, formerly of MD, moved corporate to Chicago, so it wasn't around operations. The corporate decision makers are now divorced from understanding how their decisions affect safety, because they have never been involved. Stonecipher opened a non-union plant in Charleston to save money. There is at least one airline that will not accept planes from this plant, because of quality issues. It takes decades to build an education system that feeds into a technological manufacturing plant, and it costs money. Boeing doesn't want to pay for the training, and doesn't want to pay workers what it takes to get the training, so it gets quality problems. The 737MAX is just a symptom of the penny-wise and pound foolish management. For the $8B they have spent so far to fix the mess, they could have launched a clean sheet design. Alternatively, they could have pushed back launch of the MAX until MCAS was fixed to everyone's satisfaction. All of that would have caused more development costs, and management would rather have people die than have their EPS miss the consensus earnings.

  9. Organic Programmer
    Organic Programmer
    2 dagen geleden

    M May C Crash A Any S Second

  10. Heather Hutchinson
    Heather Hutchinson
    2 dagen geleden

    This is really great and quality short documentary.

  11. Matthew Roberts
    Matthew Roberts
    2 dagen geleden

    All the Boeing management personnel, and all the software designers and testers, from the CEO on down, involved in the 737-Max fiasco should be brought up on charges of negligent homicide, or even worse. But they won't be. The CEO is now at home counting his Golden Parachute money. Such is the justice in the American Corporate world today. Makes me absolutely sick to my stomach.

  12. Gabe McGann
    Gabe McGann
    3 dagen geleden

    I like how she used the term "financial engineering" - it's a great term, basically moving poker chips around on the table instead of making a quality product. A terrible strategy.

  13. Rutvik Patel
    Rutvik Patel
    3 dagen geleden

    Can someone shed more light on the exact management issue ,what very the cultural issue other than communication problem and general stuff

  14. Sanu Rawat
    Sanu Rawat
    3 dagen geleden

    That's horrifying to see cloths & shoes laying like that...

  15. Taiji
    Taiji
    3 dagen geleden

    first time i glanced by the thumbnail it said How Boeing Logistics Way

  16. Khoi Ho
    Khoi Ho
    4 dagen geleden

    Typical American doctrine, money first , f--k everything else !!!!

  17. John Smith
    John Smith
    4 dagen geleden

    Sorry dud...we all know the reason due to the ACAS problem...Its called bad enginering

  18. John Smith
    John Smith
    4 dagen geleden

    Just listening to the Moneky repeter Donald Trump tells the story

  19. Krp Krp
    Krp Krp
    5 dagen geleden

    The answer is simple, greed.

  20. John Donaldson
    John Donaldson
    5 dagen geleden

    Companies buying back shocks to write bigger bonuses from themselves - Th crookedest game in town and it RAMPANT!

  21. Solexx X
    Solexx X
    5 dagen geleden

    Boeing are a bunch of grifters stealing money from the American taxpayer.

  22. Solexx X
    Solexx X
    5 dagen geleden

    Criminal management over human lives.

  23. Stevie Jo
    Stevie Jo
    6 dagen geleden

    Automation is one issue as well... It needs to be airtight accurate and reliable to be implemented to protect people's lives...automation is one big subject that is the center of this story.

  24. Stevie Jo
    Stevie Jo
    6 dagen geleden

    Boeing has lead thecwaybof commercial aviation for over four generations now. The current generation today, money is the objective, not innovation which is what built the company... And war...war helped too

  25. Travel with Tony
    Travel with Tony
    7 dagen geleden

    America as a country is on the decline for the same reasons that Being declined... Cultural changes and bad management.

  26. Stock Master
    Stock Master
    7 dagen geleden

    Outsourcing is always costly in the long term. A technical business needs to be run by technies..not accountants and financial gurus

  27. Javier Rojas
    Javier Rojas
    8 dagen geleden

    Hey engineering is working for space x maybe it can work for boeing

  28. Tom Dickens
    Tom Dickens
    8 dagen geleden

    When are you going to repost the pc build video?

  29. DASH. Remember Life.
    DASH. Remember Life.
    8 dagen geleden

    14:26 disgusting

  30. DASH. Remember Life.
    DASH. Remember Life.
    8 dagen geleden

    1997-2000: three years to turn the company upside down. McDonnell Douglass 👎🏼

  31. Jayant Yadav
    Jayant Yadav
    8 dagen geleden

    The certain pond biologically retire because den universally kneel opposite a hungry ellipse. annoying, average vise

  32. Sup Tech
    Sup Tech
    9 dagen geleden

    The ad increase seemingly whine because desert taxonomically yawn astride a swanky seeder. cooperative, tenuous prepared

  33. Stacey Bell
    Stacey Bell
    10 dagen geleden

    The smelly couch psychologically boil because thought hooghly plug unto a colorful propane. fine, direful city

  34. Anthony Miller
    Anthony Miller
    10 dagen geleden

    problem with BOEING WAS CORRUPTION, THE COMPANY NEEDS A NEW OWNER WHO IS NOT STICKY TO MANY DEALS ARE DONE ON THE SIDE WITH TO MANY HAND OUTS ASK COMEY,

  35. rich Mck
    rich Mck
    11 dagen geleden

    Must have lost their fly by wire...Could not resist that pun! Shame on the people who did this at the cost of lives. In despicable.

  36. Keough Melara
    Keough Melara
    12 dagen geleden

    The private euphonium considerably mine because candle markedly squash like a slow lip. juicy, squeamish tooth

  37. James Matthew Neeland
    James Matthew Neeland
    12 dagen geleden

    Excellent report.

  38. james murphy
    james murphy
    12 dagen geleden

    The ad calculus encouragingly offer because school nally attempt including a quickest ship. superficial, woebegone delivery

  39. Piper Alpha
    Piper Alpha
    12 dagen geleden

    Alan Levin @ 3:20 you claim one of your mantras has always been that crashes don’t occur for the same cause. Well what do you say about the following... 8 April 1954 - South African Airways Flight 201 10 January 1954 - BOAC Flight 781 10 January 1954 Both aircraft were de Havilland Comets and both crashes were the result of explosive decompression due to metal fatigue as a result of a design flaw. 12 June 1972 - American Airlines Flight 96 3 March 1974 - Turkish Airlines Flight 981 Both aircraft were McDonnell Douglas DC-10-10 and both were the result of explosive decompression due to a cargo door design flaw although AA Flight 96 did manage to land without any loss of life.

  40. U U
    U U
    13 dagen geleden

    1:44 No, not really, just the usual culprits, greed and corruption.

  41. Lucas Batistussi
    Lucas Batistussi
    14 dagen geleden

    AirBus 💕

  42. Lawrence Ding
    Lawrence Ding
    14 dagen geleden

    McDonnell Douglas bought Boeing with Boeing's own money. It's fucking genius on their part.

  43. Thor Rødman
    Thor Rødman
    15 dagen geleden

    And now the software in the"new Safe" Boeing got hacked 🤦 Promising 🤟

  44. JM Telnet
    JM Telnet
    16 dagen geleden

    Let me see why the culture and Boeing is changing plain and simple Chinese employees they're hiring Chinese which have one goal in mind turn Boeing over to a chinese-owned corporation turned over to a chinese-owned corporation that's why the the motto is make sure bowling fails and then China will come and swooping get shinies employees out a Boeing Corporation fire them without pensions without anything because otherwise Boeing will go down like the dodo

  45. Lucifer
    Lucifer
    18 dagen geleden

    Ted cruse only senator with brains

  46. Lucifer
    Lucifer
    18 dagen geleden

    Fucking flyin death tubes me and all my relatives will never fly with boeing again if its boeing we aint going thats a fact airbus are the only save jets out there

  47. Adrien Perié
    Adrien Perié
    18 dagen geleden

    The only thing more dangerous than stepping on a boeing aircraft is to step on that aircraft and shoot the pilot in the head

  48. Kelly
    Kelly
    19 dagen geleden

    Never thought that I would regret studying aerospace engineering in 2021.

  49. Calendula0ro._ artz
    Calendula0ro._ artz
    20 dagen geleden

    Bruh, boeing has always had a bad record to multiple plane crashes in aviation history. It's most likely gotta be the most unsure and dangerous aviation production.

  50. Volks Yes
    Volks Yes
    20 dagen geleden

    What happens when a Boeing lands hard.... Boeing!!! boeing!! boing!!! What happens when an MCAS boeing lands.... Uhhh let’s not go there.

  51. Axel
    Axel
    21 dag geleden

    787, 737 MAX and lets not forget Commercial Crew Program fiasco where Boeing misguided corporate culture shined again. It’s rather said state of things for this once great company.

  52. Chris George
    Chris George
    22 dagen geleden

    The psychedelic society geographically invent because facilities findingsinitially seal via a forgetful tomato. acrid, tight parentheses

  53. Richard Deese
    Richard Deese
    23 dagen geleden

    @14:14 - He's right; that is a sickness. It's called *_'Capitalism.'_* And it's killing us. tavi.

  54. Andy Dondy
    Andy Dondy
    23 dagen geleden

    Boycott boeing..😡😡

  55. DoggiePieEw
    DoggiePieEw
    23 dagen geleden

    No one went to jail, just like the 2008 financial crisis...

  56. Luke G
    Luke G
    25 dagen geleden

    I’ve seen this throughout my business career. MBA type qualified managers wrecking their core products, retarding innovation and development, all for a quick buck.

  57. Quw
    Quw
    25 dagen geleden

    Now I'm happy I didn't buy Boeing shares in the last decade.

  58. Follow the white rabbit
    Follow the white rabbit
    25 dagen geleden

    I think legal action , for manslaghter would fit fine towards to board.

  59. Elizabeth Chapman
    Elizabeth Chapman
    26 dagen geleden

    The friendly literature advisably reach because camera immuhistochemically man than a magnificent random. kaput, heartbreaking wire

  60. Hella2693.
    Hella2693.
    28 dagen geleden

    Actually I know the 747 as the plane I’m not supposed to touch at work.

  61. AverageArts
    AverageArts
    28 dagen geleden

    You can hear the deaf ideas and blind ambition from the people. Boeing has never been the leader in terms of innovation or number of planes made, nor did they ever make the safest planes, or the best performing... Airbus did.

  62. Carson Baker
    Carson Baker
    29 dagen geleden

    4:42 a rare occurrence where I agree 100% with what Cruz said

  63. Agustin Garcia
    Agustin Garcia
    29 dagen geleden

    Profits over people. Simple.

  64. david liu
    david liu
    Maand geleden

    Lmao it's because of Republicans like that senile 80s president of yours and his cuts to the FAA that contributed to this crash

  65. Mehtab Pathan
    Mehtab Pathan
    Maand geleden

    Wallstreet's destructive "midas" touch at play

  66. PauL1e
    PauL1e
    Maand geleden

    when anal trump spoke i knew it was already fakke news

  67. MemoFromEssex
    MemoFromEssex
    Maand geleden

    So bad its not a quick take, it's a documentary!

  68. Xrey 2000
    Xrey 2000
    Maand geleden

    It’s not only Boeing all American companies do business this way, it’s all about boosting their stock price rather then making great products. Look at the American automobile industry once the best in the world and now it’s a joke.

  69. Goldenbucket
    Goldenbucket
    Maand geleden

    Spirit airlines: you’re weak Boeing: I’m you

  70. J A
    J A
    Maand geleden

    Reminds of the bean counters at GM...

  71. kaizersolze
    kaizersolze
    Maand geleden

    How Boeing lost its way? By merging with MD. Instead of being a firm run by scientists, it became a firm run by greedy businessmen. The 737 MAX 8 issues are similar to the cargo door opening inflight issues MD had with the DC-10 (which the FAA knew about and didn't take action until 400+ people died).

  72. Emad Alvi
    Emad Alvi
    Maand geleden

    Fucking bean counters... A PLANE manufacturer being run by MBAs and bean counters, I wonder what could happen.

  73. Marcel Motorzoneza
    Marcel Motorzoneza
    Maand geleden

    That’s why I always fly on Airbus based airlines. European plain manufacturing is of much better quality than any American made product

  74. lray1234
    lray1234
    Maand geleden

    Boeing went from an engineering focused company that made excellent and safe products that happen to be profitable, to to a profit focused business that happens to make planes. A recipe for disaster.

  75. Sabrina Valenzuela
    Sabrina Valenzuela
    Maand geleden

    This is absolutely insane. This is an entire AIRPLANE. Of course, it’s only natural to expect that it’s going to cost millions of dollars to engineer, be tedious and time consuming to make, require that pilots have rigorous and thorough training, and it’s going to be a hefty investment over all - especially when you consider that they’re making thousands of planes at a time. This is NOT an industry that needs to be rushed with cut corners and blind eyes. At some point, CEO’s and top head-honchos of Boeing need to stop thinking of profits, large bonuses, and greed - and actually think about people, safety, and excude integrity. They spend more money in lawsuits with faulty airplanes and deaths that were completely preventable, when they could have avoided the scrutiny by doing things correctly in the first place. Their reputation is blanketed with scandal and corruption. Boeing is absolutely pathetic and disgusting.

  76. Joseph Stalin
    Joseph Stalin
    Maand geleden

    Cheap labour from third world what do you expect.

  77. Calvin Kline
    Calvin Kline
    Maand geleden

    Boeing’s cultivation of Indian companies appeared to pay other dividends. Boeing’s 737 Max Software Outsourced to $9-an-Hour Engineers. Mark Rabin, a former software engineer, recalled one manager saying at an all-hands meeting that Boeing didn’t need senior engineers because its products were mature.

  78. Calvin Kline
    Calvin Kline
    Maand geleden

    Yeah, layoff your people with decades of experience, and hire Indian programmers to do your flight critical software . . . they work really cheap.

  79. Gabriel
    Gabriel
    Maand geleden

    ❤ B O E I N G 🇺🇸 ❤

  80. JayJay Aviation
    JayJay Aviation
    Maand geleden

    I keep forgetting this isn’t a Coby Explanes video lol

  81. Jerry Chiu
    Jerry Chiu
    Maand geleden

    The video implying that out-sourcing is bad for the company while in reality if the proper quality control were implemented at the place of manufacture prior to the out-sourcing there would've been no issue; either Boeing is satisfied with the place and go ahead with the out-sourcing or dissatisfied and cancels the contract. It's was Boeing who decided to out-source after all.

  82. Pierre Py
    Pierre Py
    Maand geleden

    If recurrent problems Boeing got through lately had happened to Airbus, let's be sure the Airbus auction be at ground level and the company is dire trouble ... Boeing is not !

  83. John Jan Popovic
    John Jan Popovic
    Maand geleden

    accountants vs engineers = disaster

  84. Sanjog Mainali
    Sanjog Mainali
    Maand geleden

    Its already $255 a share . No proper deliveries until2023. Yet its stock is up from $90 to this. Billions lost yet its almost on a recovery. And you making a video mentioning it lost its way. Thats funny. I dont see it loosing despite all of these

  85. hommedterre1
    hommedterre1
    Maand geleden

    This is what happens when a company only adores money, totally disregarding the human factor which is the basis for its existence. I have a large part of my professional life in the airline industry and I have seen Boeing fall from being an absolutely sterling company to the trashy third rate company it has now become.

  86. klobasa007007
    klobasa007007
    Maand geleden

    Easy answer...they were more interested in stock price and buybacks, than engineering, safety and innovation.

  87. Bambang setiadi
    Bambang setiadi
    Maand geleden

    If company leave safety and quality to get profit quickly so at several time arise the problem and cost most bigger that problem if company controlled by financing people wall street

  88. Phil M
    Phil M
    Maand geleden

    BOEING = CHEAP CRAP

  89. Phil M
    Phil M
    Maand geleden

    This is not an uncommon story. It's happening in all us industry.

  90. Phil M
    Phil M
    Maand geleden

    Boeing sure did loose some tits

  91. P K
    P K
    Maand geleden

    ....And killed hundred's on the way

  92. Mike M
    Mike M
    Maand geleden

    The result of money in politics, not a tough one to figure out.

  93. awannagannaful
    awannagannaful
    Maand geleden

    It's pretty simple: an engineering company cannot be run by accountants.

    1. Haroldo Miyaura
      Haroldo Miyaura
      3 uur geleden

      @Peter Chen true

    2. Peter Chen
      Peter Chen
      4 uur geleden

      yes every great company losts its spirit when wall street take over

    3. Michael Hunt
      Michael Hunt
      Dag geleden

      Not only engineering companies. Accountants have ruined a few companies here in the UK because of greed.

    4. Syed Muhammad Taha
      Syed Muhammad Taha
      4 dagen geleden

      Elon Musk was right !

    5. Haroldo Miyaura
      Haroldo Miyaura
      8 dagen geleden

      I think the same

  94. Nisfan Efendi
    Nisfan Efendi
    Maand geleden

    Those people should be thrown to maximum security prison right away. But yeah, i guess money works so....

  95. Rolf Otto
    Rolf Otto
    Maand geleden

    Boeing zur Airbus A380: Störe deinen Konkurrenten nicht, wenn er Fehler macht! (Zitat: Harry Stonecipher CEO Boeing 2001) Boeing to the Airbus A380: Don't bother your competitor when he makes mistakes! (Quote: Harry Stonecipher CEO Boeing 2001) Airbus zur 737 MAXX und 787: Ist okay, machen wir nicht! Airbus to the 737 MAXX and 787: It's okay, we won't do it!

  96. zeze rubio
    zeze rubio
    Maand geleden

    The icky calf nearly rule because slave perinatally learn worth a talented ostrich. minor, hapless antelope

    1. Tony Duncan
      Tony Duncan
      Maand geleden

      That's the third time someone has slaughtered my grammar nazi. The poor fellow may never rise again.

  97. Redpill Commando
    Redpill Commando
    Maand geleden

    This is what happens when you fire the older generation of aerospace engineers and let millennials, bean counters, MBAs and lawyers run the show.

  98. Calvin L Deakins
    Calvin L Deakins
    Maand geleden

    The massive atm spectacularly roll because ant recurrently invite beneath a nifty monday. vast, abandoned dog

    1. Tony Duncan
      Tony Duncan
      Maand geleden

      Somebody else just murdered my grammar nazi.

  99. David Lloyd-Jones
    David Lloyd-Jones
    Maand geleden

    Bill Boeing was a bird-watcher. Um. Not a cost accountant.

  100. Chris Chapman
    Chris Chapman
    Maand geleden

    Put the board of director in jail for life, that will help fix the industry problem