Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
👥👥 CREDITS 👥👥
Written and performed by TOM SCOTT www.tomscott.com/
Script assistant ANDREA MARKS
Animation BILLY CRINION BillyCrinion and WILLIAM MARLER wmad.co.uk
Dubbing mixer GRAHAM HAERTHER
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT
Filmed safely: www.tomscott.com/safe/
© Pad 26 Limited MMXXI
📄📄 SOURCES 📄📄
💵 PAYMENT AND CONTROL
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
✔️ YOU HAVE TO DECLARE IT
US Code Title 15: www.law.cornell.edu/uscode/text/15
Nikkie de Jager, One Dip Makeup Challenge: nllike.info/baby/video/dHJjmp63iJqq0pw
Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
An Influencer’s Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
The FTC’s Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
NLlike declaration: support.google.com/youtube/answer/154235
❌ NO-ONE ELSE HAS TO DECLARE IT
McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
"Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
🎢 WE'RE GOING TO DISNEY WORLD
"Moms' conference": www.5minutesformom.com/disneysmmoms/
SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
"19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
"Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
"One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
🇺🇸 THE LAND OF THE FREE 🇺🇸
FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
German product placement: www.grin.com/document/417399
📕 CHAPTERS 📕
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro
YouTubers have to declare ads. Why doesn't anyone else?
27 244 Weergaven 2,7 mln.
"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, NLlike titles have to be short and catchy!
What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show
Paid ad from the anti-vapers?
You made the mistake of trying to talk while vaping.
Only time I heard the lyrics "Does your chewing gum loose its flavor on the bedpost..." was in the Ray Stevens song "A-Hab the A-Rab". ...unclench, its from the 70s.
We gotchu fam
.
I want more satirical ads. They were so good.
This intro with "Tom Scott Gaming" and vaping are brilliant!
Please never "vaporize" again Tom
26:15 WTF is this world where "Convincing someone to commit suicide" and "Breaching copyright law" sit in the same category??
must not forget sigue sigue sputnik who straight up put commercial ad samples right in the song for money.
Ugh... people worse than me are so unethical
And people the same are copycats
And people better then me are snobby
"Is this an advertisement?" *2 NLlike ads play*
I wish politicians had to do that.
Fantastic video as always. Very informative and thought provoking.
My favorite is Ford on Netflix Ranch. It just works. is Ford paying or does it just work?
What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show
I really like your videos, but not all of your viewers are native English speakers. Perhaps you want consider speaking a little slower ? Just a little bit ;-)
The government will not enforce television shows and films to state their sponsorships, I believe this because most governments use those media to promote their agendas, like Batman vs superman for an example... the military weapons are not cgi, and the soldiers you can see in frame are real soldiers... they supply props and military personal to films like these if they in turn make the government look good... like when superman said you are all superman to the soldiers in said film while congratulating them
Never thought I'd hear Gucci Gang on this channel. Disappointed.
9:45 yes PM Blair, really good, got it.
youtube ad cuts in at exact 12:30, hmm...
The forgetful harp sporadically rain because memory distinctly radiate alongside a hesitant replace. wry, noxious shears
seven
why does this have so many dislikes?
ur little lungs are too small to hotbox with god
At this point, if I'm ever gonna upload a video, im gonna put a disclaimer on the tittle, and spoken at the start of the video saying that its an ad XD (u know, just incase)
If there's a product placement for ear buds in a music video that's not "obviously an advert". I barely notice it
Great vid coming from a legal alien
11:48
Challenge information
Tom you've outdone yourself. This video is a masterpiece of cinema!
So Casino Royale should have been Advertisement Royale
I'm here because NLlike is placing ads every minute 30 seconds they've gone insane… This insane company called NLlike uses videos by the people for the people and now all they're doing is building hatred. In a world where hatred is on the rise why does NLlike have to be up in the forefront of this insane advertising campaign causing hatred. I call on everyone to report videos for mass advertising in the drop-down box
NOW I HAVE URGE TO DOWNLOAD ADDICTIVE NOT GAMBLING GAME
Tom, how about going down the rabbit hole of influencers for major corporations (particularly car companies) who are not endorsed or sponsored by the car company, but those influencers hold stock who benefit from inflated stock prices as they "move the market." We see that a lot these days in certain tech bubbles.
Oi mate 'ou got a loicense for 'at trademark use in your song? The UK is such a joke nanny state.
If an American did the same video it would be 4 minutes long and get the same point across. Stop talking so much brits.
This is exactly how the bicycle industries handles reviews same as the Car industry. Most of them will not give honest reviews and the reviews all sound the same.
Not a sponsorship but Disney’s Own Christmas parade they pre record and broadcast disrupts the area in fron of the castle for a few days.
"Chewing gum" is the better lyrics. "Cherry cola" is not only better lyrics, it makes more sense. Cherry cola would be easier to replicate as a taste or flavor. Cherry is a recognizable flavoring, and used to try to disguise the regular flavors in a bunch of horrible products, i.e., when they are trying to slip something inferior or disgusting past you.
I never even knew about the original lyrics of either.
11:46 you are welcome
Tom Scott: "It's time to play is this an advert?" NLlike: "This is the perfect place for an ad break." Me: "Yes, this is blatantly an ad." I had to stop and mentally register the skip button in the corner of the ad. Well played, NLlike.
NLliker: drinks a soda during the video The UK: OY YOU GOT A LOICENCE FOR THAT SODA
Tom Scott hitting a vape and trying to casually continue his topic before coughing up a lung is exactly why I kept watching
🤘🏼 👏🏼 YES YES YES! Spot on!! Please make a 2.0 in a year!!!
Anyone else really want to do to Disney World?
You could replace, 'This video is not sponsored' with, 'Your name here'. Or not.
NOW I HAVE URGE TO DOWNLOAD ADDICTIVE NOT GAMBLING GAME
So Casino Royale should have been Advertisement Royale
11:45 Don't thank me :>
The unbranded chewing gum lost its flavor long before you stick it to the bed post.
Hey, look into The "Coca Cola" Song, produced by the bollywood industry
Hilarious, informative, and appreciated. Thanks for your work!
Probably because NLlike content is as low-effort as it gets while attracting a massive audience. NLlikers have little to lose by deceiving people with bad products so they had to regulate it somehow.
Simple solution: Opt out, don't show ads.
The energetic giant crucially suspect because hovercraft interestingly blind abaft a fixed trick. sore, few fierce women
For crying out loud, Tom, now I want Samara to climb out of my doorbell.
I love tom
I think there should also be laws where celebrities or influencers could be held partially liable for harmful products that they promoted. It would make a lot of them pause before just blindly accepting money and saying "This product is great!".
Having a screen of logos after ads and before movies would be cool. Imagine the prestige of a bond movie wearing rolex, aston martin and jaguar as medals. Imagine how great it'd be for ford to be a medal there on the same board.
a little tangent to topic but also why should ad designers be exempt from having to declare authorship? change that and change advertising.
11:55 This is a failure. Now I want to inhale too much of a nictone-less flavour-less vape and cough like Tom Scott
Yep. Wayne and Garth taught us nothing.
You forgot an asterisk.... Land of the free* *Most of the time it's not actually free
And yet influencers are allowed to advertise dodgy products and services without getting their videos flagged for fraud.
Everyone loves censorship so long as the dictator agrees with them. Reference: Democrats and big tech in the U.S.
This video is an advertisement for the town of Dover
I don't think requiring a TV show or video to state the ads inside is against free speech, because you're not prevented from speaking, it's just truth in advertising
Is that a kanger tech
wtf why exactly at the moment you said " is this an advert" i got an ad
"How many kids told their parents they wanted to go to Disneyworld after seeing that show?" ... Me
Just surprised they advertised the American version in Florida, instead of Euro Disneyland just 200km south of Brittain.
Also anyone having more youtube ads like since 1-2 monthes ago?
In Germany there is a law that forces TV shows to declar product placement. It is shocking how often this tag is seen for TV shows, soap operas etc.
And still somehow it doesn't apply to children's programming like Transformers or Paw Patrol, that consist of 100% product placment.
16:25 so tom scott is tomscotter than tom scott?
Honestly, if the Farrow & Ball sketch got anyone to buy that paint, I'd be shocked. I've never heard of them, and it seems like they used a British paint company to make it simultaneously legitimate but also a paint company that *most* people wouldn't have heard of.
Political ads are banned in the UK? That sounds amazing!
The helpless ikebana putatively wander because keyboard laterally develop concerning a used elephant. skinny, tidy supply
Dear @Tom Scott Did you know that Vitamin-D endorsements and mention of medical research are banned from marketing material in Finland in connection with our current epidemic as well as some other locales. Sort of like saying I drink water to stay hydrated is illegal. It is a shame really because it might put an end to the worst effects of seasonal infections and many other immune and autoimmune related diseases that there is proven research for causality and even more of correlation. If you want to stick it to the stuck in the mud regulators and do the world population a solid by shortening the period of restrictions we live under I recommend you look into it. vdmeta and vitaminDwiki are good places to start.
"Is this and advert?" Ad plays. I like your humor.
If you are "influenced" by something you see or hear on any media you are beyond help.
Not necessarily true. Take kids for example. They're susceptible to most things that are being told to them that they'll just take it as face value. But granted while they grow up, because they go through a repetitive cycle, they come to realize how the world works. Imo the biggest issue with it is how the educational environment is terrible outright in most places and they're stubbornness to not update their teaching methods to include stuff like that.
It's asinine that money is considered "free speech", anyway. Since when is money free?
People don’t realize that Tv is absolutely stuffed full of advertisements even in the Scripts of the programs and product placement.
Expecting ethics from capitalism is like teaching a Tyrannosaurus rex how to play piano. They just weren't built for that purpose.
Ah, yes. Wouldn't it be nice if Cooperations ran by people treated people like people instead of sheep.
Thanks for such an informative video! You did an incredible job laying out the information here, and all of the parties involved. But... you're right. As a person with a strong opinion, I definitely disagree with one statement. "You should have the right to know when you are being advertised to." As crazy as it sounds, here in the US, I don't think that that would be right. However, I am on board with keeping regulations consistent across different mediums and platforms. The point about the parasocial relationship to social-media influencers is a really interesting one though. Again, thanks for the work you're doing!
AMEN
just HOW can you look 40 and 4 at the same time?
28:00 nobody, and I mean nobody, actually considers corporations people. Corporations are MADE UP of people, they are a group acting in a coordinated fashion, the same as trade unions or guilds or the class of a class-action suit. So you can't restrict so-called "corporate free speech" without restricting the free speech of the individuals that actually made it. Pepsi don't make Pepsi ads, because Pepsi is not a living entity; Pepsi's copywriters do and Pepsi's management endorses it. And all of those are, you guessed it, people. The "corporations aren't people" rhetoric is borderline Marxist rhetoric that a certain class of people aren't human.
Asbestos Land looks like a great theme park!
It's common knowledge here in the US that corporations have more rights to do things individuals cannot. To include but not limited to legalized bribery, better known as lobbying. It's only time until corporations are give legal right to vote in political elections here in the land of the free.
Bravo! Over half an hour, and I am not tired of your voice, nor the subject; well done! Many thanks to the off-camera Tom Scott for keeping this channel going.
NLlike just wants to cover their behinds in any and all ways possible, limiting as much liability on themselves as they can and putting it all on you. Also yea, there's double standards of how these things are interpreted and enforced all over the place, not just on NLlike, but in general. Part me of thinks part of why TV gets away with a lot more than online influencers is the gigantic lobbyist system the big, old dinosauric TV companies and their affiliates have helped the system be way more strict against what they view as their competition and much more lenient with themselves. Lawmakers and regulators for a given industry are often essentially bought and paid for by the biggest/richest/most established entities in said industry, instead of actually regulating against them.
I totally need that doorbell tho.
11:46 is the best part of this whole video
Because NLlike people don't have lobbyists working for them to get them tax breaks, free land, and so on. All those perks people give Hollywood et al costs governments/taxpayers $325,000 per person, so not worth it at all.
Thank you for helping us be aware
People don’t realize that Tv is absolutely stuffed full of advertisements even in the Scripts of the programs and product placement.
"We'll be right back after these messages," "mY mESsage!"
"Taken as religious text" nowadays idk if that's a joke or hes being serious constitution is swiss cheese and more of recommendation letter in todays day and age
Sounds like a religious text to me.
Haha never try to talk with a lungful of vape. Never ends well 😂
All I have to say is we will be back right after these messages from our sponsors and viewers like you! In other words they do declare ads, just like if you were to cut away and say "this video is brought to you by Bang Her Mash Brothel"
Aren't the things you're comparing against those types of things that are presumed to be fantasy? Whereas 'influencers' are presumed to be realistic? I would argue that's why the differentiation exists.
Oh wow, this really takes me back to my youth when I would rock out to Does the Spearmint Lose Its Flavor On the Bedpost Overnight?
🖕 the Government
I still can't stop thinking about soulja boy wearing that superman shirt that was blurred.
Talking crap about the mouse. I wonder when/if they will find Toms body.