YouTubers have to declare ads. Why doesn't anyone else?

27 244 Weergaven 2,7 mln.

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
NLlike declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro


  1. Tom Scott
    Tom Scott
    19 dagen geleden

    "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, NLlike titles have to be short and catchy!

    1. Jonathan Corbett
      Jonathan Corbett
      4 uur geleden

      What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show

    2. For The Love Of Noise
      For The Love Of Noise
      10 uur geleden

      Paid ad from the anti-vapers?

    3. ?
      19 uur geleden

      You made the mistake of trying to talk while vaping.

    4. skylx08
      3 dagen geleden

      Only time I heard the lyrics "Does your chewing gum loose its flavor on the bedpost..." was in the Ray Stevens song "A-Hab the A-Rab". ...unclench, its from the 70s.

    5. linkbirds
      3 dagen geleden

      We gotchu fam

  2. Ezeckel Reichert
    Ezeckel Reichert
    4 minuten geleden


  3. PersonMan000
    22 minuten geleden

    I want more satirical ads. They were so good.

  4. Hubert
    44 minuten geleden

    This intro with "Tom Scott Gaming" and vaping are brilliant!

  5. Roland Katsuragi
    Roland Katsuragi
    Uur geleden

    Please never "vaporize" again Tom

  6. etienne mahe
    etienne mahe
    Uur geleden

    26:15 WTF is this world where "Convincing someone to commit suicide" and "Breaching copyright law" sit in the same category??

  7. Blacklily Orchard
    Blacklily Orchard
    Uur geleden

    must not forget sigue sigue sputnik who straight up put commercial ad samples right in the song for money.

  8. The Watcher XD
    The Watcher XD
    2 uur geleden

    Ugh... people worse than me are so unethical

    1. The Watcher XD
      The Watcher XD
      2 uur geleden

      And people the same are copycats

    2. The Watcher XD
      The Watcher XD
      2 uur geleden

      And people better then me are snobby

  9. HelloJinxie
    2 uur geleden

    "Is this an advertisement?" *2 NLlike ads play*

  10. The Unseen
    The Unseen
    2 uur geleden

    I wish politicians had to do that.

  11. Daniel Diaz
    Daniel Diaz
    3 uur geleden

    Fantastic video as always. Very informative and thought provoking.

  12. danny117hd
    4 uur geleden

    My favorite is Ford on Netflix Ranch. It just works. is Ford paying or does it just work?

  13. Jonathan Corbett
    Jonathan Corbett
    4 uur geleden

    What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show

  14. Torsten Behrendt
    Torsten Behrendt
    4 uur geleden

    I really like your videos, but not all of your viewers are native English speakers. Perhaps you want consider speaking a little slower ? Just a little bit ;-)

  15. Travis // Dragonze
    Travis // Dragonze
    4 uur geleden

    The government will not enforce television shows and films to state their sponsorships, I believe this because most governments use those media to promote their agendas, like Batman vs superman for an example... the military weapons are not cgi, and the soldiers you can see in frame are real soldiers... they supply props and military personal to films like these if they in turn make the government look good... like when superman said you are all superman to the soldiers in said film while congratulating them

  16. Brandon M
    Brandon M
    4 uur geleden

    Never thought I'd hear Gucci Gang on this channel. Disappointed.

  17. CHLinusch
    5 uur geleden

    9:45 yes PM Blair, really good, got it.

  18. killsars
    5 uur geleden

    youtube ad cuts in at exact 12:30, hmm...

  19. bansam loiem
    bansam loiem
    6 uur geleden

    The forgetful harp sporadically rain because memory distinctly radiate alongside a hesitant replace. wry, noxious shears

  20. Baloonboy 105
    Baloonboy 105
    8 uur geleden


  21. reallybusy sorry
    reallybusy sorry
    9 uur geleden

    why does this have so many dislikes?

  22. Infernow
    9 uur geleden

    ur little lungs are too small to hotbox with god

  23. Infernow
    9 uur geleden

    At this point, if I'm ever gonna upload a video, im gonna put a disclaimer on the tittle, and spoken at the start of the video saying that its an ad XD (u know, just incase)

  24. python java
    python java
    10 uur geleden

    If there's a product placement for ear buds in a music video that's not "obviously an advert". I barely notice it

  25. Martin Murray
    Martin Murray
    10 uur geleden

    Great vid coming from a legal alien

  26. Jenrex Polinag
    Jenrex Polinag
    11 uur geleden


  27. Sheik S
    Sheik S
    11 uur geleden

    Challenge information

  28. Nathan Jowett
    Nathan Jowett
    11 uur geleden

    Tom you've outdone yourself. This video is a masterpiece of cinema!

    1. bofooit gojo
      bofooit gojo
      10 uur geleden

      So Casino Royale should have been Advertisement Royale

  29. Jeff Renman
    Jeff Renman
    12 uur geleden

    I'm here because NLlike is placing ads every minute 30 seconds they've gone insane… This insane company called NLlike uses videos by the people for the people and now all they're doing is building hatred. In a world where hatred is on the rise why does NLlike have to be up in the forefront of this insane advertising campaign causing hatred. I call on everyone to report videos for mass advertising in the drop-down box

    1. bofooit gojo
      bofooit gojo
      10 uur geleden


  30. zilfondel
    12 uur geleden

    Tom, how about going down the rabbit hole of influencers for major corporations (particularly car companies) who are not endorsed or sponsored by the car company, but those influencers hold stock who benefit from inflated stock prices as they "move the market." We see that a lot these days in certain tech bubbles.

  31. william maldonado
    william maldonado
    14 uur geleden

    Oi mate 'ou got a loicense for 'at trademark use in your song? The UK is such a joke nanny state.

  32. Ze Bunker
    Ze Bunker
    16 uur geleden

    If an American did the same video it would be 4 minutes long and get the same point across. Stop talking so much brits.

  33. josiah9008
    16 uur geleden

    This is exactly how the bicycle industries handles reviews same as the Car industry. Most of them will not give honest reviews and the reviews all sound the same.

  34. Lachlan Mason
    Lachlan Mason
    18 uur geleden

    Not a sponsorship but Disney’s Own Christmas parade they pre record and broadcast disrupts the area in fron of the castle for a few days.

  35. Ramix Nudles
    Ramix Nudles
    18 uur geleden

    "Chewing gum" is the better lyrics. "Cherry cola" is not only better lyrics, it makes more sense. Cherry cola would be easier to replicate as a taste or flavor. Cherry is a recognizable flavoring, and used to try to disguise the regular flavors in a bunch of horrible products, i.e., when they are trying to slip something inferior or disgusting past you.

    1. Lawrence Calablaster
      Lawrence Calablaster
      18 uur geleden

      I never even knew about the original lyrics of either.

  36. rblx08
    19 uur geleden

    11:46 you are welcome

  37. Skandraken
    19 uur geleden

    Tom Scott: "It's time to play is this an advert?" NLlike: "This is the perfect place for an ad break." Me: "Yes, this is blatantly an ad." I had to stop and mentally register the skip button in the corner of the ad. Well played, NLlike.

  38. Kavai Animu
    Kavai Animu
    19 uur geleden

    NLliker: drinks a soda during the video The UK: OY YOU GOT A LOICENCE FOR THAT SODA

  39. Chronic Abraham
    Chronic Abraham
    20 uur geleden

    Tom Scott hitting a vape and trying to casually continue his topic before coughing up a lung is exactly why I kept watching

  40. Christoffer Kamronn
    Christoffer Kamronn
    20 uur geleden

    🤘🏼 👏🏼 YES YES YES! Spot on!! Please make a 2.0 in a year!!!

  41. MukDesigns
    21 uur geleden

    Anyone else really want to do to Disney World?

  42. imdawolfman
    21 uur geleden

    You could replace, 'This video is not sponsored' with, 'Your name here'. Or not.

  43. Sgt. Reznov Sniper
    Sgt. Reznov Sniper
    21 uur geleden


  44. brianbp4f
    22 uur geleden

    So Casino Royale should have been Advertisement Royale

  45. Hpv ꧁Xeno꧂
    Hpv ꧁Xeno꧂
    22 uur geleden

    11:45 Don't thank me :>

  46. Adar Oben
    Adar Oben
    23 uur geleden

    The unbranded chewing gum lost its flavor long before you stick it to the bed post.

  47. Vedant Kumar
    Vedant Kumar
    23 uur geleden

    Hey, look into The "Coca Cola" Song, produced by the bollywood industry

  48. Victor Salmon
    Victor Salmon
    23 uur geleden

    Hilarious, informative, and appreciated. Thanks for your work!

  49. DeLaPrd
    23 uur geleden

    Probably because NLlike content is as low-effort as it gets while attracting a massive audience. NLlikers have little to lose by deceiving people with bad products so they had to regulate it somehow.

  50. Pascal Junger
    Pascal Junger
    23 uur geleden

    Simple solution: Opt out, don't show ads.

  51. nate levinson
    nate levinson
    Dag geleden

    The energetic giant crucially suspect because hovercraft interestingly blind abaft a fixed trick. sore, few fierce women

  52. TheLongDark
    Dag geleden

    For crying out loud, Tom, now I want Samara to climb out of my doorbell.

  53. José Villarreal
    José Villarreal
    Dag geleden

    I love tom

  54. K
    Dag geleden

    I think there should also be laws where celebrities or influencers could be held partially liable for harmful products that they promoted. It would make a lot of them pause before just blindly accepting money and saying "This product is great!".

  55. Jason
    Dag geleden

    Having a screen of logos after ads and before movies would be cool. Imagine the prestige of a bond movie wearing rolex, aston martin and jaguar as medals. Imagine how great it'd be for ford to be a medal there on the same board.

  56. rodrak
    Dag geleden

    a little tangent to topic but also why should ad designers be exempt from having to declare authorship? change that and change advertising.

  57. Jason
    Dag geleden

    11:55 This is a failure. Now I want to inhale too much of a nictone-less flavour-less vape and cough like Tom Scott

  58. rodrak
    Dag geleden

    Yep. Wayne and Garth taught us nothing.

  59. Justin Hughes
    Justin Hughes
    Dag geleden

    You forgot an asterisk.... Land of the free* *Most of the time it's not actually free

  60. soundspark
    Dag geleden

    And yet influencers are allowed to advertise dodgy products and services without getting their videos flagged for fraud.

  61. Daniel M. Hendricks
    Daniel M. Hendricks
    Dag geleden

    Everyone loves censorship so long as the dictator agrees with them. Reference: Democrats and big tech in the U.S.

  62. Masha
    Dag geleden

    This video is an advertisement for the town of Dover

  63. MegaHI32
    Dag geleden

    I don't think requiring a TV show or video to state the ads inside is against free speech, because you're not prevented from speaking, it's just truth in advertising

  64. DarkSnP
    Dag geleden

    Is that a kanger tech

  65. Kapcer 2137
    Kapcer 2137
    Dag geleden

    wtf why exactly at the moment you said " is this an advert" i got an ad

  66. Lauren
    Dag geleden

    "How many kids told their parents they wanted to go to Disneyworld after seeing that show?" ... Me

    1. Carewolf
      Dag geleden

      Just surprised they advertised the American version in Florida, instead of Euro Disneyland just 200km south of Brittain.

  67. ritren t
    ritren t
    Dag geleden

    Also anyone having more youtube ads like since 1-2 monthes ago?

  68. micha egi
    micha egi
    Dag geleden

    In Germany there is a law that forces TV shows to declar product placement. It is shocking how often this tag is seen for TV shows, soap operas etc.

    1. Carewolf
      Dag geleden

      And still somehow it doesn't apply to children's programming like Transformers or Paw Patrol, that consist of 100% product placment.

  69. Sampler19
    Dag geleden

    16:25 so tom scott is tomscotter than tom scott?

  70. Mutantcy1992
    Dag geleden

    Honestly, if the Farrow & Ball sketch got anyone to buy that paint, I'd be shocked. I've never heard of them, and it seems like they used a British paint company to make it simultaneously legitimate but also a paint company that *most* people wouldn't have heard of.

  71. Purple BatDragon
    Purple BatDragon
    Dag geleden

    Political ads are banned in the UK? That sounds amazing!

  72. really reasso
    really reasso
    Dag geleden

    The helpless ikebana putatively wander because keyboard laterally develop concerning a used elephant. skinny, tidy supply

  73. Kalle Pihlajasaari
    Kalle Pihlajasaari
    Dag geleden

    Dear @Tom Scott Did you know that Vitamin-D endorsements and mention of medical research are banned from marketing material in Finland in connection with our current epidemic as well as some other locales. Sort of like saying I drink water to stay hydrated is illegal. It is a shame really because it might put an end to the worst effects of seasonal infections and many other immune and autoimmune related diseases that there is proven research for causality and even more of correlation. If you want to stick it to the stuck in the mud regulators and do the world population a solid by shortening the period of restrictions we live under I recommend you look into it. vdmeta and vitaminDwiki are good places to start.

  74. bofooit gojo
    bofooit gojo
    Dag geleden

    "Is this and advert?" Ad plays. I like your humor.

  75. Sid DeHound
    Sid DeHound
    Dag geleden

    If you are "influenced" by something you see or hear on any media you are beyond help.

    1. sasuke uchiha
      sasuke uchiha
      Dag geleden

      Not necessarily true. Take kids for example. They're susceptible to most things that are being told to them that they'll just take it as face value. But granted while they grow up, because they go through a repetitive cycle, they come to realize how the world works. Imo the biggest issue with it is how the educational environment is terrible outright in most places and they're stubbornness to not update their teaching methods to include stuff like that.

  76. Vaylon Kenadell
    Vaylon Kenadell
    Dag geleden

    It's asinine that money is considered "free speech", anyway. Since when is money free?

    1. bofooit gojo
      bofooit gojo
      Dag geleden

      People don’t realize that Tv is absolutely stuffed full of advertisements even in the Scripts of the programs and product placement.

  77. Vaylon Kenadell
    Vaylon Kenadell
    Dag geleden

    Expecting ethics from capitalism is like teaching a Tyrannosaurus rex how to play piano. They just weren't built for that purpose.

  78. Cataclysm
    Dag geleden

    Ah, yes. Wouldn't it be nice if Cooperations ran by people treated people like people instead of sheep.

  79. n8
    Dag geleden

    Thanks for such an informative video! You did an incredible job laying out the information here, and all of the parties involved. But... you're right. As a person with a strong opinion, I definitely disagree with one statement. "You should have the right to know when you are being advertised to." As crazy as it sounds, here in the US, I don't think that that would be right. However, I am on board with keeping regulations consistent across different mediums and platforms. The point about the parasocial relationship to social-media influencers is a really interesting one though. Again, thanks for the work you're doing!

  80. Daniel Dietz
    Daniel Dietz
    Dag geleden


  81. Vitor Lobão
    Vitor Lobão
    Dag geleden

    just HOW can you look 40 and 4 at the same time?

  82. Aleksei Corleone
    Aleksei Corleone
    Dag geleden

    28:00 nobody, and I mean nobody, actually considers corporations people. Corporations are MADE UP of people, they are a group acting in a coordinated fashion, the same as trade unions or guilds or the class of a class-action suit. So you can't restrict so-called "corporate free speech" without restricting the free speech of the individuals that actually made it. Pepsi don't make Pepsi ads, because Pepsi is not a living entity; Pepsi's copywriters do and Pepsi's management endorses it. And all of those are, you guessed it, people. The "corporations aren't people" rhetoric is borderline Marxist rhetoric that a certain class of people aren't human.

  83. kylejiahsmith
    Dag geleden

    Asbestos Land looks like a great theme park!

  84. Jack Williams
    Jack Williams
    Dag geleden

    It's common knowledge here in the US that corporations have more rights to do things individuals cannot. To include but not limited to legalized bribery, better known as lobbying. It's only time until corporations are give legal right to vote in political elections here in the land of the free.

  85. fresusjeak
    Dag geleden

    Bravo! Over half an hour, and I am not tired of your voice, nor the subject; well done! Many thanks to the off-camera Tom Scott for keeping this channel going.

  86. Deathbrewer
    Dag geleden

    NLlike just wants to cover their behinds in any and all ways possible, limiting as much liability on themselves as they can and putting it all on you. Also yea, there's double standards of how these things are interpreted and enforced all over the place, not just on NLlike, but in general. Part me of thinks part of why TV gets away with a lot more than online influencers is the gigantic lobbyist system the big, old dinosauric TV companies and their affiliates have helped the system be way more strict against what they view as their competition and much more lenient with themselves. Lawmakers and regulators for a given industry are often essentially bought and paid for by the biggest/richest/most established entities in said industry, instead of actually regulating against them.

  87. Oniyaki
    Dag geleden

    I totally need that doorbell tho.

  88. mace windew
    mace windew
    Dag geleden

    11:46 is the best part of this whole video

  89. DSC
    Dag geleden

    Because NLlike people don't have lobbyists working for them to get them tax breaks, free land, and so on. All those perks people give Hollywood et al costs governments/taxpayers $325,000 per person, so not worth it at all.

  90. michel saulnier
    michel saulnier
    Dag geleden

    Thank you for helping us be aware

  91. Denver Morgan
    Denver Morgan
    Dag geleden

    People don’t realize that Tv is absolutely stuffed full of advertisements even in the Scripts of the programs and product placement.

  92. Benjamin S.
    Benjamin S.
    Dag geleden

    "We'll be right back after these messages," "mY mESsage!"

  93. Roger Garcia
    Roger Garcia
    Dag geleden

    "Taken as religious text" nowadays idk if that's a joke or hes being serious constitution is swiss cheese and more of recommendation letter in todays day and age

    1. Kirothe Avenger
      Kirothe Avenger
      Uur geleden

      Sounds like a religious text to me.

  94. Jon Ingall
    Jon Ingall
    Dag geleden

    Haha never try to talk with a lungful of vape. Never ends well 😂

  95. Joe I Guess
    Joe I Guess
    Dag geleden

    All I have to say is we will be back right after these messages from our sponsors and viewers like you! In other words they do declare ads, just like if you were to cut away and say "this video is brought to you by Bang Her Mash Brothel"

  96. Kris Marks
    Kris Marks
    Dag geleden

    Aren't the things you're comparing against those types of things that are presumed to be fantasy? Whereas 'influencers' are presumed to be realistic? I would argue that's why the differentiation exists.

  97. John Foerch
    John Foerch
    Dag geleden

    Oh wow, this really takes me back to my youth when I would rock out to Does the Spearmint Lose Its Flavor On the Bedpost Overnight?

  98. Greg Furlong
    Greg Furlong
    Dag geleden

    🖕 the Government

  99. MochaFur
    Dag geleden

    I still can't stop thinking about soulja boy wearing that superman shirt that was blurred.

  100. CogitoErgoCogitoSum
    Dag geleden

    Talking crap about the mouse. I wonder when/if they will find Toms body.